A Bergstrand Consultancy Initiative

Join a community of brands striving towards good wool.

Members 2026

Acne Studios
Aiayu
Arakii
Artknit Studios
Asket
Bite Studios
By Malene Birger
Damson Madder
Ganni
Kasthall
Margaret Howell
Nordic Knots
Our Legacy
Rugvista
Samsøe Samsøe
Skall
Studio Constance
Tiger of Sweden
Toast
Toteme

What our members say

Being part of a group of other dedicated wool brands gives us the tools to make better environmental and social decisions for our wool products. If you are working with wool, I would highly recommend joining the Good Wool Collective.
Tiger of Sweden
Linda Kåhed
sustainability and innovation manager
For the first time, we have access to practical guidance that helps us make real improvements on the ground while also supporting us in understanding and applying LCA methodologies.
Rugvista
Tove Palm
Sustainability manager
The collaborative approach is inspiring, and the community brings together experts I wouldn’t normally have access to in my daily work.
By Malene Birger
Mette Tvilling
head of csr and sustainability

A magical fibre, mismanaged.

Wool has kept us clothed, warm and beautiful for millennia. But the way we grow wool is causing harm. Carbon and methane emissions, animal welfare challenges, and soil destruction are impacts from our intensive way of growing wool.

The potential of wool is immense.

Wool can solve many of the challenges we have with the fashion and textile industries. Wool is renewable, circular, readily recyclable, and if grown respectfully, can increase the health of the soil and sequester carbon.

Together, we can make wool better.

Brands who are a part of Good Wool Collective share knowledge and resources to create momentum that will make wool better for all.

By working together, we reduce the costs and complexity of transitioning towards wool that is better for the sheep, the communities, and the planet, all while reducing the impact of our businesses.

Direct access to a global wool network.

Good Wool Collective has amassed a network of wool growers and processors, weavers, knitters, dyers, researchers and other experts from around the world who are ready to assist in transitioning your brand to good wool that is cost-effective and better for the planet, as well as reducing your brand’s climate impact through wool.

There is strength in being part of a collective.

Membership of Good Wool Collective will give you access to the community, knowledge and resources needed to move your brand towards Good Wool.

See the slider below for all that your membership will open up.

Insightful Expert-led Seminars

Every two months we arrange an insight session from global wool experts that will inform and inspire. We facilitate conversations around the topic’s relevance to our brands and the possible impacts.

Practical, Result-oriented Workshops

Our workshops invite members to co-create tools, frameworks, and resources that address real challenges in wool sourcing and communication.

Collaborate in Working Groups to Push Wool Further

Working groups offer a collaborative space for brands to deep-dive into key challenges and opportunities related to wool. Members share experiences, tackle real issues, and develop practical routes forward, guided by wool experts across multiple sessions throughout the year.

Community Slack Channel

Members join a Slack community where they can connect to each other and to experts in the community.

Contribute to our Collective Vision

As a Collective, we are open to all voices of our membership. By being a part of the Collective, your brand can help shape the future of good wool.

Important topics, explored and worked on.

Good Wool Collective comes together every two months to engage with topics integral to improving the impact of wool.

Each meeting incorporates an expert talk to inform and inspire, followed by a workshop and follow-up discussions that turn learnings into action.

These are some of the topics we have lined up for 2026.

january

Wool 101: Building a Strong Wool Foundation

Wool is one of the most versatile natural fibres, but its technicalities can be hard to navigate. This seminar builds a confident, shared understanding of wool basics: how the fibre is built, micron counts, differences between sheep breeds, durability, and the value chain.
march

The Latest on Wool Emissions

Confusion around methane, carbon uptake, and evolving GHG accounting rules can leave brands unsure of how to report credibly. This seminar brings clarity with the latest guidance, showing practical methods brands can use now to integrate wool emissions into reporting with confidence.
may

Defining Compliant Communication Guidelines

Communicating about wool, whether emissions, regenerative practices, or sustainability claims, is becoming more regulated and scrutinised. This workshop session develops a concise set of guidelines with dos and don’ts, providing brands with a practical reference for compliant wool communication.
July

Opportunities and Limitations of Recycled Wool

Recycled wool is seen as a key opportunity for brands, both for circularity and emission reduction strategies. This seminar explores recycled wool in depth: technical pathways, case studies, and sourcing strategies, so brands gain practical tools to move forward credibly.
October

Creating a Playbook for Wool Certifications

The wool market includes many certifications with different scopes, standards, and credibility levels. This workshop session explores a broad range of certifications, including those new to participants, resulting in a clear reference table.
December

Writing an Ambitious Animal Welfare Policy

Brands are increasingly expected to demonstrate responsible animal welfare practices. This workshop session brings brands together to share experiences and co-create a structured animal welfare policy beyond the Five Freedoms.

Join Good Wool Collective.

Good Wool Collective is open to brands who want to improve the impact of their wool. There are three membership tiers, dependent on how much your brand can commit to.

curious

Observer

For brands who want to stay abreast of the developments in the community

0€ / year

Access to all of Season 1’s recordings and content
Access to all of Season 2’s session summaries
engaged

Member

For engaged brands who want to learn more about wool, apply the knowledge practically and can contribute an hour every two months

750€ / year

Access to all of Season 1’s recordings and content
Access to all of Season 2’s session summaries
Access to private Good Wool Collective Slack channel
Bi-monthly Seminars and Workshops (3 seminars and 3 workshops)
Access to all of Season 2’s recordings and content
Invitation to Good Wool Collective gathering in Stockholm
PASSIONATE for change

Partner

For brands passionate for change, who want to bring their experience to explore the potential of wool more deeply and meaningfully. Partners are invited to working groups where we work actively towards targets.

2.500€ / year

Access to all of Season 1’s recordings and content
Access to all of Season 2’s session summaries
Access to private Good Wool Collective Slack channel
Bi-monthly Seminars and Workshops (3 seminars and 3 workshops)
Access to all of Season 2’s recordings and content
Invitation to Good Wool Collective gathering in Stockholm
1:1 Communication and Compliance Session (value 1.500€)
Participation in working groups
Access to private Good Wool Collective Slack channel
Invitation to field trips
Wool Masterclass facilitated by Bergstrand (value 4.500€)
Sign-up

You will select your membership tier when signing up

We are Bergstrand and we know wool.

Good Wool Collective is an initiative from Bergstrand, a leading sustainability consultancy for fashion and textiles.

Through our own endeavours, practical experience and collaborations with leading brands, we are the foremost experts on the intersection between regenerative agriculture and the fashion and textile industries.

Find out more
good wool collective

Good Wool Collective is an initiative of Bergstrand Consultancy

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