Join a community of brands striving towards good wool.

Founding members

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A magical fibre, mismanaged.

Wool has kept us clothed, warm and beautiful for millennia. But the way we grow wool is causing harm. Carbon and methane emissions, animal welfare challenges, and soil destruction are impacts from our intensive way of growing wool.

The potential of wool is immense.

Wool can solve many of the challenges we have with the fashion and textile industries. Wool is renewable, circular, readily recyclable, and if grown respectfully, can increase the health of the soil and sequester carbon.

Together, we can make wool better.

Brands who are a part of Good Wool Collective share knowledge and resources to create momentum that will make wool better for all. By working together, we reduce the costs and complexity of transitioning towards wool that is better for the sheep, the communities, and the planet, all while reducing the impact of our businesses.

Direct access to a global wool network.

Good Wool Collective has amassed a network of wool growers and processors, weavers, knitters, dyers, researchers and other experts from around the world who are ready to assist in transitioning your brand to good wool that is cost-effective and better for the planet, as well as reducing your brand’s climate impact through wool.

There is strength in being part of a collective.

Membership of Good Wool Collective will give you access to the community, knowledge and resources needed to move your brand towards Good Wool.

See the slider below for all that your membership will open up.

Insightful Expert Talks

Every two months we arrange an insight session from global wool experts that will inform and inspire. We facilitate conversations around the topic’s relevance to our brands and the possible impacts.

Tactical Transition Workshops

For topics that are relevant to the Collective, we organise workshops where we create plans for how we can implement new processes to shift towards better wool sources and practices.

Collective Purchasing Possibilities

As a Collective, we can pool our resources to commit to projects that would be difficult to realise as individual brands. For example we can commission LCAs, create bespoke supply chains, and more.

Community Action Forum

We have an open channel for all Collective members to continue the conversation whenever inspiration hits with a members-only discussion channel to continue the conversations.

Contribute to our Collective Vision

As a Collective, we are open to all voices of our membership. By being a part of the Collective, your brand can help shape the future of good wool.

Important topics, explored.

Good Wool Collective comes together every two months to engage with topics integral to improving the impact of wool.

The format for each meeting is an expert talk to inform and inspire, followed by a workshop and follow-up discussions that turn learnings into action.

These are some of the topics we have lined up. Collective members can suggest and decide on topics to tackle.

September

Investigating the carbon footprint of wool, PEF and Ecobalyse

What are the actual CO2e-emissions per KG wool? Experts speak about the true wool emissions, EU Product Environmental Footprint legislation and the French Ecobalyse legislation, and we provide ways on how to prepare for this as a brand.
November

Regenerative agriculture in action

Meet a merino wool farmer who tells his story of caring for the soil as much as his 12,000 sheep, and how it has led his farm sequestering more carbon than it emits. We follow up with a deep dive into what regenerative agriculture can mean for your brand and how we might source regenerative wool together.
January

Methane and wool: impacts and solutions

As a Collective, we can pool our resources to commit to projects that would be difficult to realise as individual brands. For example we can commission LCAs, create bespoke supply chains, and more.
March

Understanding GHG protocols Land sector and removals guidance

The guidelines for accounting for CO₂ removals and storage in land will be published during 2024. We speak to an expert that can explain how to account for this as a brand.

Join Good Wool Collective.

The membership fee is 500€ a year, which goes to covering costs for co-ordinating the community as well as software and platform related costs.

Sign-up

Sign-up to our newsletter for free updates.

If you’re not ready to join, you can receive regular updates on our progress. Enter your email below to sign-up to the newsletter.

We are Bergstrand and we know wool.

Good Wool Collective is an initiative from Bergstrand, a leading sustainability consultancy for fashion and textiles.

Through our own endeavours, practical experience and collaborations with leading brands, we are the foremost experts on the intersection between regenerative agriculture and the fashion and textile industries.

Find out more

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Typography

Set the base styles for all headings and text elements across your site.

To set the styles for root HTML tags, open the selector dropdown for each element type and select the corresponding HTML tag option.

Select the base HTML tag from the selector menu options.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Rich text element

Styling the rich text element works a bit differently than other elements. While there's no base tag for rich text elements, you can customize base tags for elements within a rich text element as long as the parent rich text element has a class.

Learn more about styling rich text elements on Webflow University.

Give the rich text block a class, then style base tags for elements within that rich text block class.
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Global colors

You can also create global color swatches for your site to keep recurring colors consistent across your site.

For example, you might use the same "neutral gray" on element text, backgrounds, and borders — creating a global swatch for that gray allows you to change it once and update every instance where that swatch is applied throughout your site.

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Create a global swatch to use across your site.

Links and buttons

You can also create a standard set of classes and combo classes for your site's link and button elements.

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Form elements

It's helpful to create standard classes for all form elements upfront in a project, including form labels, form fields, and all form input types.

Learn more about styling forms.

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