Cotton is a seed fibre grown on a massive scale, second only to polyester in global fibre production. Its widespread use, softness, and versatility make it a staple of the textile industry. However, conventional cotton farming is often chemically intensive, water-thirsty, and reliant on genetically modified seeds.

Organic and regenerative practices offer a better path forward. These methods reduce synthetic inputs, improve biodiversity, and help restore soil health. Recycled cotton, while limited by fibre strength, reduces the demand for virgin resources and waste.