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A soft staple with important impacts

about
Cotton

The conventional cotton industry uses a disproportionately high amount of the world’s insecticides

Cotton is a seed fibre grown on a massive scale, second only to polyester in global fibre production. Its widespread use, softness, and versatility make it a staple of the textile industry. However, conventional cotton farming is often chemically intensive, water-thirsty, and reliant on genetically modified seeds.

Organic and regenerative practices offer a better path forward. These methods reduce synthetic inputs, improve biodiversity, and help restore soil health. Recycled cotton, while limited by fibre strength, reduces the demand for virgin resources and waste.

our ranking

The ranking of cotton depends on the way of farming. Organic, regenerative, and recycled cotton is preferred; conventional cotton is approved

A

Preferred

Preferred materials are considered to be the least environmentally impactful, sustainable, and ethical options for textile production. These materials are often made from natural, renewable resources, and are processed using methods that have minimal impact on the environment. These materials are typically more expensive than synthetic alternatives, but are considered to be worth the extra cost due to their positive environmental and ethical impact, as well as longevity and resell value at end of life.
B

Approved

Approved materials may be less expensive than preferred materials, but may not be as ethical or sustainable as Preferred materials in their production. Even when using Approved materials, certain standards and guidelines should be followed to ensure minimising negative impacts.
best sourcing practices
recommended alternatives

How to Source Better

Cotton

Substitutes for

Cotton

To reduce environmental impact, look for organic or regenerative cotton grown without synthetic pesticides or GMO seeds. Prioritise rain-fed farming where possible and prefer certified supply chains. Recycled cotton is best for low-impact applications, though fibre quality may vary.

If your team needs support sourcing, talk to us to find out how we can help.

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